In February, I had made a series of posts on the subject of the AT&T Merlin. There was a meaning behind this. One was I had acquired two BIS and a 34 button set in the fall of last year.
https://www.instagram.com/p/BuBq73mh_r4/
The other was I was in the process to acquire at Merlin unit. I was building all this up to a big post sometime in the mid winter, that turned up to be a big smoke.
I mean literally too..
In February I acquired a Merlin 410 control unit, from an Etsy seller as this was a vintage equipment. I received this on President’s Day. The video rolling was originally going to be an unboxing, and as a result, it quickly became a documented situation to prove beyond a reasonable doubt I received this $88 item defective.
The following day, after the house had some bad fumes for part of the previous day, I then took it to the garage and it fumed up one last time.
By May, the system was working without much hassle. I still assume the system could blow up at any time, and still presuming the system is not fully operational.
In the mid to late 1980s, AT&T used what I would characterize as deathly commercials and using fear from alleged real-life experiences. Another part of this series was the AT&T Spirit system (see here)
“Turned out our new phone system hadn’t had the whole place intimidated. No one could make it work Supposed to make us look good, we were coming cross looking like a bunch of clowns.”
The style of the ad was very film like, with a tight shot and a loose pedestal so the camera looked as if it was a person looking at the individual. The last 10 seconds had a dark soundtrack with a stern warning “that your business phone is your business lifeline.”
From my knowledge, it is unclear what system or vendor AT&T was attacking (or attempted to mock). As previously posted, the AT&T Merlin was more designed for simplicity over any technical features, that may had not been available for all customers who would connect to the phone company for a decade longer. While AT&T is mocked by some, that marketed “Fisher Price toys” of phone systems; there is some sign that they had decent market of the US Small business market, leaving the others to the consolidated Japanese market as well as Nortel.
On a sidenote: I feel that such campaigns have not only been long gone, and since the advent and aggressive marketing borderline on backstabbing, “Cloud PBX” and Voice over IP have ultimately made business telephony less of a “lifeline” with no responsibility to defend it.
Since the 2000s, with Millenials and Gen Z coming to age, and their “Meh” attitude, if a call is dropped, they just move on, forget 5 minutes ago while they don’t have attention to realize why a call was dropped in the first place. (The attention deficit and the retention deficit that makes these people not function well in a real business world in 2019.) Not to mention they assume everyone has caller ID and insist a “missed” call is good enough for them.
This is one of my favorite cable dramas on TV. This series, Halt and Catch Fire (first runs during the summer on AMC) is a fictional drama set in the 1980s where a mainframe computer company took a risk of getting into the PC business and put the company out of business because the PCs totally canalized the fictional Cardiff Electric. (A contributing factor was the characters hacking into a bank which resulted the FBI to seize all property.) The main character, named Joe has resemblance of a non technical, but salesman like demeanor of Steve Jobs.
The other main character is a woman, named Cameron who is a gifted coder who was the #2 to Joe. She helped reverse engineer the IBM PC’s ROM BIOS. (In fact the way it was portrayed in the series had resemblance of Compaq’s successful attempt.) If I remember correctly, the Season 1 ended, Cardiff goes belly up, then begins working for “Southern Lines” – a spoof of Southwestern Bell – it showed her working in an office with white painted walls with the blue and yellow stripes resembling the Bell System! With other dramas on TV, there was a love interest and in season one they had an on and off again relationship. After Cameron realized that the phone company was covering up the fact the central offices could handle data up to like 300 bauds, her next ideas was to start up a new venture. In Season 2, she broke up with Joe out of revenge and created a bulletin board service/online game startup.
This one had more of a telephony taste, and of such here are some images from Season two grabbed off my iPad last summer.
Not to sound like a TV snob, but I like fictional shows that don’t mix real with fake. Don’t get me wrong, I love Silicon Valley, the problem is when they mix the narrative of current real big businesses with fake startups and the lines blur so badly, an average viewer may get confused of what’s real and what’s fake. Worse is integrating real reporters from blogs like Re/Code, Techcrunch, etc. The writing in Halt takes place a over generation ago and mixing anything fictional is clearly stated if you know enough of the history of PCs and or mainframes and they keep the real people or companies to a minimum unlike Silicon Valley, which is why I like watching these types of series instead.
The blue box is a Paradyne modem. Above would be some circuit boards for telephony
The PCs on the left were used to host the services. But users on the far end were using C64 machines. Supposedly in one episode, a “software PBX” was mentioned, but I cannot confirm myself if there was even such a thing in the 1980s before say the Asterisk around year 2001. You can see the ol 500s and Trimlines on the bottom
Joe goes to a new company pitching the idea of cloud services or utility computing before it got its name 30 years later. His pitch was to max out their own internal IBM mainframes (which was featured in the series) and use “timeshares” and rent out the unused resources to customers. Remember IBM really did invent virtualization in the 70s but because Joe is a dimwit, he brought this company down due to poor planning of his idea. The series reflects the phones of the day, here you see a BIS 22 set (I believe this was made around 1987, this season’s timing was circa 1984.)
Cameron is shown in the background, but to the table in front of her is a 500, 2500 and I think a Trimline too
For the wiring guys and girls, there was scenes of 66 blocks, and other early networking gear. This capture I got was a bunch of modems allowing the Commodore 64s to get in to the bulletin board and play games. This character Donna, was the wife to an grumpy engineer who fought with Joe over style and substance, and technical vs non technical.
