POTD: Whole Foods Market Bedford, New Hampshire

In recent weeks, the world’s newest Whole Foods Market opened in Bedford, NH. Built on top of the legendary Wayfarer Inn (known more during the Primary Election years), it’s also within hundreds of feet of the now torn down Macy’s.

As proof from Joe the UCX Guy from Chicago, many Whole Foods stores are Cisco shops. Interestingly, the WFM in Nashua, just miles on the Everett Turnpike, is wired for TDM telephony using Toshiba’s Strata system (opened in 2014 to replace a former Market Basket.) Building was totally gutted and rebuilt mostly from the ground up.

The store in Bedford is mixed with 7942s and the 6902s at the cashier’s lane. Paging works, as teenage girls don’t know how to lower their octaves and learn how to page professionally.

The 7900s are still in the market, despite the more cheaper quality sets being deployed more and more. The 7900s are in a depreciation mode. Current generations are all multi lines, Java based and/or colored displays and I was surprised to see a 7942 because I believe its End of Sale.

I snapped two pictures, one showing how much characters you can use to describe your telephone extension. If the characters can’t fit on the top black colored indication bar, it will break the description up in two screens

IMG_5994 IMG_5993

Personally, these devices are just “endpoints” – they are PCs acting as telephones. Sure Mitel, and Avaya and others sell the same thing (and acts the same way), but for sales people or the accountants, its just another device attached to the Internet and it shouldn’t be treated special like a office telephone. These phones are not easy to manage outside of expensive Cisco solutions or if you like to code and reverse engineer – be my guest! I feel like the 7900s were always a 2554 with Internet connectivity and a great audio quality of its SCCP signaling.

Other than that, Cisco just keeps on winning on selling “free” gear and report them as “profits” by smooching up to the CIOs and heads of IT departments at the Fortune 500 companies. You think I am kidding???