ROLM

Follow up: A Brief History to the ROLM PBX

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I promise when we move to the big leagues away from WordPress, I’ll have a broader palette on subject matters! Meaning I can set the content and forget it!

A follow up from yesterday’s post from Andy in Missouri had contacted me at least several years ago, perhaps in late 2016, around the time of the Ugly Console theme.  As you have seen; he’s got a lot of insight of ROLM, the leading vendor of PBX systems in the country – only for a short time. Thank IBM and their uptight attitude towards a wild but hard working group of people out on the Left Coast, where some of their ideas was the seed to what would become the standard well into the Facebook days.

I happened to reach out to him last fall to ask about the Redwood; ironically Joe The UCX Guy had posted an abandoned Redwood around the same time, however it was just pictures of that system.

As you probably know, ROLM’s demise has been perceived failure on support of IBM to finance the company effectively and a lack of leadership made them fall behind in evolving technologies (such as It Still Does Nothing or ISDN?), resulting a sale to Siemens in 1991, and basically took their existing American clientele, and fused some of ROLM’s technologies with Siemens. ROLM is well known for their bullet proof PBX systems. Your local Sears Roebuck store is probably using a system that’s almost as old as I with sets older than your’s truly. The rest is an adaptation of an email from him discussing the differences of a failed small end system called the Redwood and their flagship unit, the 9751 and the CBX as in the Computer Branch Exchange.

Like the last post, any first-person reference implies to Andy and not me.

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Follow up: A Brief History to the ROLM PBX

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The Redwood, like the old Dimension, was barely a subject that could be found on a search engine. Within a week of reaching out to Andy last fall, because I knew he had knowledge on the subject; Joe the UCX Guy posted an abandoned Redwood with some pictures. Unlike his site, that since April 2019, his site, domain and everything is down; Andy from Missouri was able to provide some pics and a pretty detailed narrative. The subject may get technical and may go back and forth between the background of the workgroup-grade Redwood and the carrier-grade PBX. Parts of this narrative is part of that email with Andy, some may have first-person references, and that should not imply me of course.

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Basics on the ROLM CBX

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This film made c 1980 shows how the ROLM CBX works. The CBX stood for the Computerized Branch Exchange and it differed from other phone systems that signaled the devices and machines differently. ROLM didn’t care about “dumbing down” the content to make it easier to understand. Despite the cute character, the intent in these engineering focused companies was to keep it highly technical.

For whatever reason the company did very well until the suits from New York decided to go into phone systems and then destroy it within several years, just like what AT&T did to NCR in the early 1990s. IBM (yes that same IBM that believed people needed to be “computer literate” to use a large mainframe) really lacked the telephony and innovative literacy to help pull them out into their misery in the early 1990s.

Siemens would later buy them out and use ROLM’s brains and talent to replace their existing offerings and inherited many of ROLM’s designs, and other tangible assets that made ROLM what they were for a period of time.

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Phone of the Day: ROLM phone at the Local Bob’s Stores

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a picture of a ROLM telephone on a post at a local Bob's Stores in Nashua, New Hampshire

This was taken at a local Bob’s Stores when the day after the New England Patriots won their fifth Super Bowl. (Roger That! Heh, heh, heh.) For this chain, ROLM is alive and well, to use the cliche. Because ROLM predates the Internet and modern day documentation, I have no idea what type of PBX or KSU it lives on. The set themselves is the 1990s generation, before they became German looking (possibly mid 1990s.) When ROLM was fully sold to Siemens, a few years later, they stopped selling their systems to America and incorporated ROLM features and their modernest designs. I’m not the expert in ROLM so forgive me.

Telephony 101: On Voice Mail

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Some people love voice mail, many just hate it. Many are apparently so egotistical, they think it’s not worth listening to 2 minutes of a voice based message than a generic email.

People also think email is better, but do you know the history of voicemail?

if the answer is no, lets go down memory lane of Voice Mail.

Voicemail is often assumed to be an electronic answering machine on a server. While it’s true, its origins was almost similar to sending a letter or an email, just with spoken word.

The first indication of such language was in printed publications in 1877. A famous man named Thomas Edison with an invention called the phonograph. For the Gen-X audience and older, this is basically a record player. Millenials are probably familiar to just be cool for the latest trend. While it was well known for songs, the ability to record spoken word, as a way to replace letter writing had the possibility. The “voice mail” language was in the lexicon by the 1910s.

While the answering machine was invented in the 1960s, the ability to install these would be so cost prohibitive, and worse, a wiring nightmare. In the early 1970s, Motorola introduced pagers that provided one way voice messages that would be answered by an “answering center” (this in 2017 is completely archaic with the advent of digital telephony, automated attendants, in fact the size of these answering centers were the size of contact centers, which was not existent at the time.) These pagers used UHF signals and were often used for volunteer fire fighters, etc. In this sense, this could be considered as a voice message.

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POTD: Ralph Lauren 5th Avenue Store

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From little of what I know about Ralph Lauren, it appears they are an Avaya Red shop in some capacity (Joe the UCX Guy featuring an enterprise class) and my local outlet using a Partner (or I should use it in air quotes.)

I have my own opinions of Mister Ralph. a) I can never afford his stuff (the local Macy’s is once in a blue moon) b) I find it more suitable for older people (that Denim and Supply line, I mean really?) if not for older people then more Country Club-types. And of course c) he legally changed his last name from a borderline expletive to allegedly a film crush with the now late Lauren Bacall? Also am I supposed to be pronouncing his name like the female given name or the long e at the end?

Well anyways, here is a Siemens set taken from the sales floor on Saturday. The interesting question would be is did they go to Siemens or were they legacy ROLM users?

IMG_5733 IMG_5734

On the other hand here are some sets I didn’t (or wasn’t able to) capture but noticed

The Times Square Aeropostale uses an Avaya Blue Norstar system. For many years the non flagship Aeropostale stores used some analog Centrex, MPLS, or maybe VOIP terminated to analog phone service, up until the last couple months they had fallen into the Cisco bandwagon. Aeropostale is doing very lousy and is in danger of ether going out of business or being sold. Friday’s close was around a couple US dimes. What turned me away from there was all the shirts having these stupid embroidered fabric that is better for little kids. It’s hard to wash, then you have “loose” fabric, etc.

A Ruby Tuesday on the outskirts of Times Square had a Norstar system. (Nice service while I had lunch with the mother.)

The Apple Store on 5th Avenue (lousy service just like if you’re in the burbs. Another topic for another day) had clerks carrying around Cisco 7921 like wireless sets. This isn’t a surprise. Cisco has crept its way through Apple over the years, and now it’s gone to their VOIP or telephones. Most Apple Stores are still an Avaya IP Office shop with most of the wired sets tucked into drawers on the sales floors.

A Best Buy where I got better service, downtown a few blocks had Cisco.

The operations for the Fox News Channel still uses Avaya 8400 and 6400 sets. From what I know at the 1211 6th Ave facility, that the few first floors of the building are for FNC, Floors 7 to 8 (or 9?) is for The Wall Street Journal and Barron’s.

Once located at the World Financial Center (using a Meridian 1 system), they went to VOIP when the built the new facilities within 1211. An interesting note, on a blog I once found a picture of  Roger Ailes, the head of FNC having both an 8434 and a Cisco set. Without getting into a political discussion, it would not be a surprise he has a direct line to a paper that could favor his views. (WSJ is a joke today and I am a big fan of markets and corporate news.)

I did not set foot inside 30 Rock, but I’ve seen on MSNBC on cable with more and more Cisco 8900 sets. It’s apparent that NBC wants to do away with Avaya at least at their New York operations more and more. They relocated their Southland facilities from Avaya in Burbank to Cisco in Universal City 2 years ago, their other hubs in Texas has been wired to Cisco and I can go on and on seeing yet another customer of Avaya Red disappear.

Many financial institutions are using Cisco (walked by Capital One Bank, TD Bank, JPMorgan, etc.)