While I am on a (much needed) vacation, I found this general store in the heart of downtown North Conway, on NH route 16.
This general store is a quarter century old and 1991 was actually not a general store. The store itself is set to an old fashioned theme. Staff told me that they acquired antiques over the years to give it it’s classic appearance. Another store about 13 years ago not to far away in the rural area had changed owners and had modernized it, turned away locals and changed management. That’s a complete no-no in business. Don’t fix what’s broken.