This little fancy gadget is the 9650 IP Deskphone from Avaya. Introduced in 2006, to replace the 6 year old 4600 Series; these phones were initially thought of as clones to Cisco given some of the similarities. This was also Avaya’s first sets to move away from the simple to use user interface, to the flip phone like functionality (to change ringers, you do not press Conference when idling, and most one touch features doubled or doubled in a half.) Sadly the legacy AT&T, then Lucent to become Avaya’s simple, telephone line focused digital or IP sets were never applauded. (This is why I rave this company I used to kinda favor.)
In 2008, similar paper-desi sets came along as the 1600 Series, and digital sets 9500 and 9400 series and 1400 series for paper desis. In the Avaya world, people like to choose to express how they want to assign their buttons. In color and their own words. Some sets that use screens instead do not allow the systems administrator to use their own form of assigning buttons. If you want to put blame, blame the customer, but remember the customer is the one whose right, not the vendor at least in traditional American business norms.