POTD: Macy’s 34th Street – Avaya Red 8403 DCP Terminal

Yesterday, I posted pics from my trip to Manhattan on Saturday. To my surprise I saw a lot of Avaya Red terminals despite Cisco selling VOIP sets like they are generic IP devices that corporate accounts pay little to none (allegedly) for.

The 8403 is a display-less set, designed for “walk up users” (to use a modern day cliche) or people who do not need functionality of a fully blown 8405 or 8410 terminal. The set supports up to 3 call appearances and if a user desperately needs features with indicators, one can program a feature (or two) but the set would act as a single appearance terminal.

It’s cousin set is the 7401, because it shares similarities to the 12 button personal features assignment. Someone can have up to 12 functions for abbreviated dialing, features, etc by hitting the Feature button and hit a single digit on the dial pad. There wasn’t a similar set till the late 2000s when Avaya released two sets, the 1403 and 1603 both for DCP and IP respectively, but ironically this require both to be run behind an IP Office, and not their enterprise PBX systems. It’s not to say one could reload firmware with the 1603 with some SIP firmware (which I believe it can work) and run it against Avaya’s SES services, and claim it to be a generic SIP set. These models furthers more irony because the 8403 was incompatible with Merlin systems anyways.

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Phone of the Day: Avaya Red 7400 Series Voice Terminal – Macy’s 34th Street

Yours truly was Live from New York yesterday. Put it this way, I saw more Avaya Red sets this time around than Ciscos. A couple Avaya Blues here and there.

I don’t know much of the history of the original Macy’s. Macy’s went under 2 decades ago, and was sequentially boughtout by Federated Department stores that went on a buying spree of regional department stores; then in 2005 made their big buyout of the May Department Store chain of brands. Between the Federated and May buyouts Macy’s was in almost every mid sized city than prior to. Most of the Macy’s around where I live used to be the brands of Jordan Marsh and Filene’s both using/used ROLM CBX switches.

What’s interesting is I’ve been to Jordan Marsh/Macy’s stores and they had resemblance to the flagship 34th Street store, while former Filenes still has resemblance of the pre-Macy’s buyout, but by default all first level stores has that signature all white look. More non telephony related subjects to this store I set foot for the first time on the above link.

Now from what I can tell Macy’s uses an Avaya Red PBX. This one appears to go back in the System 75 days. Now I didn’t see if this thing worked, because in Release 14 (branded as 4.x)  of their enterprise PBX system, they depreciated the 7400s because the four-wire cards carried a lot of legacy code (from what I’ve read on the list serves, just dumping the 7400 DCP drivers gave Avaya some million lines of code removed.)

This particular model I forget, because AT&T made various models in the 10 year period, it may be a 7410 BIS set. Also, just because the 8400s released in the early 1990s, it was not a surprise to still have a part number (known as Comcodes or PECs) – I believe some models of the 7400 were still orderables in the first year of the Avaya spinoff (early 2000-late 2001.) If you were still on the 7400s at that point, Avaya did want you to go to the 6400 series (crap sets.)

More to come throughout the week.

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