This film made c 1980 shows how the ROLM CBX works. The CBX stood for the Computerized Branch Exchange and it differed from other phone systems that signaled the devices and machines differently. ROLM didn’t care about “dumbing down” the content to make it easier to understand. Despite the cute character, the intent in these engineering focused companies was to keep it highly technical.
For whatever reason the company did very well until the suits from New York decided to go into phone systems and then destroy it within several years, just like what AT&T did to NCR in the early 1990s. IBM (yes that same IBM that believed people needed to be “computer literate” to use a large mainframe) really lacked the telephony and innovative literacy to help pull them out into their misery in the early 1990s.
Siemens would later buy them out and use ROLM’s brains and talent to replace their existing offerings and inherited many of ROLM’s designs, and other tangible assets that made ROLM what they were for a period of time.
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