“NBC 10” Comes to Boston…

Branding aside, I strongly am an proponent of “legacy branding”,  I am an avid watcher of NBC Boston despite not watching SuperStore (although that looks funny) or Chicago Fire or whatever. I do watch TV still, on “traditional” means if X1 is considered to be “traditional”. It looks like a streaming platform to me. I watch CBS and ABC shows too. When the local news comes, I will change the dial to whatever applies to me. Because of the NBC’s license and stick, they actually have covered New Hampshire more often than the competition and since WBIN has gone off the air.

 

Welcome NBC 10, or Channel 10 with a CBS O&O looking typeface from 1980?

On January 1st, exactly a year after the switch from the NBC affiliation on WHDH-TV from the Sunbeam company, to an owned and operated signal owned by the network; NBC finally has added a channel number. 10.

In a very heavily cable market, NBC decided that the SD feed would be on most cable systems on Channel 10 and the HD on x10, where the x would be the one hundred ranges of the digital cable system. In most of the northern Comcast systems, the ones that predate Adelphia is on 710, and the legacy ones (like the ones that go back to TCI and Continental Cable) are on 810.

Also this past year, the TV spectrum in Boston has shank like crazy. Because more people are using the Internet to stream (and log up the bandwidth at the same time), that channel positions aren’t really the problem, it’s finding a strong signal.

The problem when NBC assumed it’s affiliation of it’s own network was the stick in Goffstown, NH was not even close to be strong signal to seen right in Somerville/Boston city lines. This goes back to the WGOT days, when the channel once aired a programming service that claimed to be the “Boston affiliate”  NBC bought I believe the old WMFP that used to be the Shop at Home station, and another low powered signal to extend the signal to Boston and points south. With the magic of PSIP, you can spoof the channel from that old rabbit ear spectrum to a channel number that could be viewer friendly.

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The History of the Holy War of NBC and Independent Owners

The WHDH saga that is now a major story after confirmation of both parties on Thursday; is not new at the execs at 30 Rock. NBC has had a long time zero-tolerance policy for affiliates preempting programming that they believe is not suitable. This zero-tolerance policy meant they would buyout competitors and actually have limited success using anger over reasonable negotiations. In fact some O&O deals resulted in sales like in Providence, Columbus, etc. This narrative is not about WHDH per se because including them would make it a long post.

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