Entercom Happens – in an Audacious Matter

Entercom, the second largest radio group (or third depending on the whole Cumulus/Townsquare/threesome is… I honesty lost track) has bascially been a poorly run company. While Boston bad boys like Howie Carr and Kirk Minihane (where the latter is nothing but a prick, a pretty-boy, and is an Arbitron addict, and only cares about ratings) piss on Entercom by name and personally attacking, harassing and the upper level management at the company, Entercom traditionally has dual personality disorder, one wants to make profit, the other cares about the content, or should I say “cares” in air-quotes.

If you got fooled on the week of April Fools, it’s not a joke. The company rebranded into Aducity (rhymes with odyssey – like John Sculley’s 1987 memoir!) I am not making this up; there’s even a YouTube clip of the Top of the Hour airchecks indicating the station is owned by a company that rhymes with a title of a memoir; and WCBS radio had the audacity (no pun intended) to interview David Fields, the long time CEO of Entercom to talk about horrible rebrand.

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